Discerning Eye Optical - The Difference Between Seeing and Being Seen

Discerning Eye Is An A-List Winner!

Discerning Eye is a KCRG-TV9 A-List Winner: Best Designer Jewelry in Eastern Iowa

Thank you to everyone who voted and helped us to be recognized as the best in Eastern Iowa! We could not have done it without you.

Since there is no category for great optical stores, you will find Discerning Eye listed under Fashion - Designer Jewelry. This may seem like we were miscategorized, but at Discerning Eye we believe that great eyewear is like fine jewelry for your eyes.

Discerning Eye Donates $5,000 to the
Johnson County Crisis Center Food Bank

Sam Schrup, Joni Long, Joni Schrup of Discerning Eye present a $5,000 donation to Kurt Kastendick, Ross Wilburn, Dawn Newbill and Linda Bolton of the Johnson County Crisis Center Food Bank.

Sam Schrup, Joni Long, and Joni Schrup of Discerning Eye present a $5,000 donation to Kurt Kastendick, Ross Wilburn, Dawn Newbill and Linda Bolton of the Johnson County Crisis Center.

With the help from our loyal customers Discerning Eye raised $5,000 - $2,000 more than the original goal - for the Johnson County Crisis Center Food Bank. More than 90% of you decided to donate from mid-November to the end of December. Thank You!

The $5,000 donation from the Eye Gave Back Campaign will be used to purchase approximately five tons of food for the Crisis Center!